“THE COMING BUSINESS SHIFT THAT COULD TRULY CHANGE EVERYTHING”

“There’s a transformative shift in business, and what worked before is no longer an option. It’s time for evolved entrepreneurs, visionary creators, and change makers to rewrite the rules of business for the 21st century.” – Tony Hsieh, CEO of Zappos.com

WHAT IF?

You could catalyze a community of raving fans who eagerly want to spread and share your brand.
You could SCALE faster by empowering your team around a greater mission.
You could have high-leverage distribution partners, media and even celebrity endorsers approaching you.
You could attract and keep real "A-Players".
You could deliver a true impact (not just 'giving-back') that builds a legitimate competitive advantage.

WHY THIS MATTERS MORE THAN EVER RIGHT NOW…

"Purpose-driven companies witness higher market share gains and grow 3x faster on average than their competitors, all while achieving higher workforce and customer satisfaction."

Deloitte

PURPOSE-DRIVEN COMPANIES OUTPERFORMED THE S&P500 BY 14:1 OVER A 15 YEAR STUDY.

HOW IS THIS HAPPENING?

Easy. It’s going on from the outside in with customer buying criteria changing and from the inside out with employees.

Research from Cone Communications shows:

63%

have bought a product associated with a cause in the past 12 months.

90%

of consumers would switch brands with ones associated with a social or environmental cause.

Plus, the largest living segment of our economy, Millennials, represent $2.45 trillion in spending power and is 60% more likely to engage with brands that discuss and act on social causes.

ATTRACT TOP TALENT & IMPROVE EMPLOYEE ENGAGEMENT

70% OF PEOPLE SOCIAL AND ENVIRONMENTAL IMPACT WHEN DECIDING WHERE TO WORK.

70%

53% OF MILLENNIALS SAY THEY WORK HARDER WHEN

THEY FEEL AN ORGANIZATION IS MAKING A DIFFERENCE.

53%

WORKERS WHO ARE ABLE TO MAKE SOCIAL AND ENVIRONMENTAL IMPACT

ON THE JOB ARE MORE SATISFIED BY 2:1.

AUTOMATIC IMPACT FROM FOUND PROFITS

Applying the Capstone Impact you can move your company towards greater purpose and impact with your company from the savings recovered. From our portion of the savings recovered, we provide 5% into an impact fund to be directed by you. This can be applied to a cause-driven project, community contribution or donation to a charity partner of your choice.